What a working independent artist actually earns
Ranges rather than headlines, and where the money comes from at each stage.
Read thisCompletion rate tells you more than plays
One number that is worth more than everything else on your analytics page.
Live is where independent money actually is
Per-viewer, live earns more than streaming by a wide margin. The reasons are structural.
What people actually search before they find a new artist
Search behaviour around music discovery, and what it means for how you title things.
Why Nigerian creators get paid last
Four structural reasons, none of which are about talent or effort.
The payout gap: where creator money actually goes
Tracing a single stream from a listener's subscription through to an independent artist's account.